Our 100% recycled material
As a few of you eagle-eyed folk may have noticed, we are in the process of transitioning all of our products across to 100% recycled material (if they aren't already). Don't worry, it's the same as the fabric you know and love, just this time made from post-consumer plastic (instead of virgin plastic). Pretty cool, eh?
We are passionate about #DOINGOURBIT for the world we live in and reducing our environmental footprint. This is something we have dreamed about doing for a while (it isn't an overnight task, y'know), and we aim to complete the process by early 2021.
How recycled plastic turns into our towels
Frequently asked questions
Why are you changing everything to this recycled material?
We are passionate about #doingourbit for the world we live in and reducing our environmental footprint wherever we can. It has always been a goal of ours to create products from something that would have otherwise been filling up landfills. It took a little time to get the new material perfect and it wasn’t an overnight process but now we’re happy the material is up to scratch and the same quality quick-dry fabric that you know and love.
When will this be available from?
Now! We are finishing off the process of transitioning all of our products into this material, meaning most items have already been replaced with this recycled material (not forgetting our swim shorts, charity towels and some of our newer ranges which already are). We will continue to do this until every range is 100% recycled and aim for this process to be completed by early 2021.
Everything that is being manufactured from now on is made from this new material and you can always check the product information section on our product pages to be sure.
Will the products still work in the same way as before?
They absolutely will! We took our time to make sure that the recycled material performs in the exact same way - it is just as efficient and feels great against the skin.
What can I do to be even more eco-friendly, apart from purchasing the 100% recycled towels?
If you haven’t seen them already, check out our Microfibre Catching Laundry Bag which can be used with our towels as well as any other items made with synthetic fabrics, to catch up to ⅔ of the microfibres which would have otherwise gone into our oceans and waterways.
Why is using post-consumer recycled plastic better for the environment?
By recycling plastic which already exists, as opposed to creating new plastic to make items from synthetic materials, you do a whole load of good.
Check out our cute little diagram below to see how it helps:
Did you know?
Our recycled material is certified by the Global Recycled Standard.