After months of team meetings, hours upon hours of banging our heads against the walls, thousands of pounds spent on coming up with new designs... we thought we had run out of stripy ideas. Then, in the most unexpected accident, our operations manager, Alex, slipped on a towel that Andy left on the office floor (he does that), and BAM, it was all slanted and beautiful.
More stripes, you ask? Yes. More stripes, but this time... diagonally. Some have called us 'genius', others, 'revolutionary'. The Christopher Columbus of travel towels.
We hope your leg heals soon, Alex.
Get excited, ladies and gents, as we’ve just launched our beautiful, brand new Sway collection!
Made from the same, super-soft, super-absorbent, no-odour, quick-dry material that you know and love, but with a bit of a stripy difference. We’ve turned our stripes, on their head! (Well, Kinda).
So, why Sway? We love the beach, the sun, the sea... Sway was inspired by the movement of the waves and is named after the oceans which cover this Earth, so you can choose which way you Sway.
Pretty gorgeous right? You can check them out on our website here, but be quick, or they may just get swept away.
Don’t forget to check us out on Instagram for all of our latest updates - new launches, gorgeous photos, meet the team (including our fluffy office doggos), giveaways, special offers and a whole load of fun and adventure!